Paid Too Much to Pretend

The cover on the left costs more.

And I don’t just mean that in the banal, “time costs money” — “money is expensive” claptrap way that fills your feed depending on who you follow on socials.

Let’s put aside for the moment that equating time with money is a spectacularly debilitating fallacy that only young people are privileged to give credence.

Time was indeed misused. That is true. Multiple revisions were requested. My client got increasingly more frustrated. There were tears. There were recriminations. And then denials. Misrepresentations abounded. Lawyers were involved. Weeks passed. Time and money were wasted.

I literally mean the cover on the left cost more dollars 💲💸💲 than the cover on the right. The designer the publisher had on staff charged more for the cover on the left, than the person I trusted to do the cover on the right.

Imagine Lori going to market with a cover she couldn’t bring herself to connect with. Meeting this cover on the left someday—this dogwater cover adorning her book sitting on a shelf in a bookstore.

Her publisher had no issue with that. He repeatedly tried to twist her arm into going to press with something that looked like a book, but neither quacked nor waggled. 🦆

It matters who you trust your book to. What they know—what they can actually do—makes a difference to the outcome.

Either find someone who knows what they’re doing or pay for the privilege of pretending you have a best-selling book. Lots of people are doing that, btw. FYI just in case that particular tea hasn’t yet spilled into your personal saucer. ☕

Either find someone who knows what they’re doing or pay for the privilege of pretending you have a best-selling book.

Up to you.

 


Hi Chad. Merry Christmas. I hope you are helping many people reach their dreams. Thank you for helping me. My book has sold over 4,000 copies. The audiobook will be ready soon. Your advice is working. We made it to # 11 on the best sellers list in Military Families! Thank you!!



 
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